Wow! It literally feels like no time since I was looking ahead to 2017 and what that would bring for the marketing industry. Here I am again, doing our annual sharing of what’s going to be important for those working in marketing to know in 2018.
If someone told me a year ago, that in February 2017 I would be sat asking questions to a little piece of technology in the corner of my lounge I wouldn’t have believed them. Something else I wouldn’t have believed, is that my children would regularly be asking questions to a gadget whilst getting on with their daily life. This is something that has happened a lot over the last few weeks, since Alexa joined the family. Whether it’s asking about the weather forecast for tomorrow so we can plan our day out or the typical weather in the Himalayas for Hazel’s latest homework project, Alexa has had the answer.
There’s so much talk of diets, detox, lifestyle changes and health plans you can’t forget for one second that it’s January. So as we start another year I’ve been thinking lots about my own eating and exercise habits. This includes the lifestyle of our children as I strongly believe the education we give them whilst they are young will set them up for their future eating decisions. However I can’t ignore the fact that outside influencers also play a massive part in their lifestyle choices as they get older and they are able to make more decisions for themselves. So for my first 2016 blog I’m sharing what I would love happen when it comes to marketing to children in an ‘ideal world’