Marketing Courses

At Digital Blonde we always say that understanding human behaviour and decision-making processes should be at the heart of your marketing campaign. We believe that psychology and a strong understanding of digital marketing are the keys to more engaging and persuasive campaigns. To help you navigate recent changes to digital marketing and unlock the secrets of psychology, Digital Blonde is running three brand new courses. Each course costs £350 but if you would like to do all three we have a special price of £795.

If you want to know more email Karen@DigitalBlondeMarketing.com

Digital Content Marketing - 2nd May 2018

During this course we will look at how to produce compelling content for social media, web and email activity. You’ll come away with some valuable new skills, including how to create and edit professional looking videos on your mobile phone. Plus, we’ll reveal secrets to taking great photos that persuade your audience to purchase. The course also covers creating moving content such as animated gifs and how to write for social, email and websites. Included in the copywriting session is an in-depth look at how to write search engine optimised copy too.

1 place is currently available on this course.

Social Media Marketing - Thursday 18th January 2018

This course looks in detail at all the social networks, including LinkedIn, Twitter, Instagram, Facebook and Snapchat and how to make them work in both B2B and B2C environments. We’ll look closely at promoted content and how to use the targeting options within each network to reach your ideal audience. You will also learn about measurement and how you can use analytics to inform your business strategy. We’ll cover the vast range of insights and statistics available for free and what these mean, plus how to use third party applications for measurement too.

SOLD OUT - THIS COURSE WILL RUN AGAIN LATER IN 2018

Psychology of Marketing - Thursday 30th November

A little psychological understanding can have a huge impact on the effectiveness of your marketing efforts. From websites to blogs, social media and traditional advertising – you’ll be amazed at how small, simple changes can make a big difference. This course will cover what psychologists call ‘the big five personality traits’ and crucially, how to appeal to them from a marketing point of view. We’ll also explore how cognitive bias could be affecting your marketing efforts and look at the psychology of image choice and copy style. This course will see the unveiling of Digital Blonde’s toolkit for persuasion, a model designed specifically for the food, drink & hospitality industries.

SOLD OUT - THIS COURSE WILL RUN AGAIN LATER IN 2018

Book your place

As always Digital Blonde courses are specifically tailored to food, drink & hospitality businesses, featuring plenty of inspiring examples from within the industry. The courses are designed to follow on from each other but can be book individually if preferred.  We’ve been working hard on developing the course content and can’t wait to share it all with you – spaces are filling up fast so contact Karen@DigitalBlondeMarketing.com to book your place.

Propel Workshop - Social Media Strategy in a Day

You may also be interested in a one day workshop we are running with Propel, you will find all the details here

Book a course at your office

The Digital Blonde team is fascinated with how people learn and innovative approaches to learning via new technology. We have used our insight in this area to develop a series of marketing masterclasses that can be run at your office.

• Social Media for Beginners
• Advanced Social Media
• Food Marketing
• Food Photography
• Marketing to children and their family
• Psychology of Marketing 
• Content Marketing